Evaluation Q3: What have you learned from your audience feedback?

Audience feedback was extremely useful throughout all stages of our project as it helped us tailor our products to suit and appeal to our target audience and it helps us to assess the end products results. It enabled us to understand the needs of our TA better and therefore create successful products that could generate a profit from our audience.

First we had to identify who our audience are in order to appeal to them:

Primary Audience

Young adults/students aged 16-24
Boys and Girls
Fans of the Electropop genre

An example of our primary audience

Secondary Audience

Older fans of the electropop genre

Fans of similar genres such as pop and alternative

People interested in the upcoming UK music scene

Tertiary Audience

Fans of music in general

People wanting to be up to date with trends in the UK

In order to appeal to our target audience initially before we recieved audience feedback I read up on Blumler and Katz uses and gratifications theory in order to get a better idea of our audience's needs and how we can gratify these in our products. Below I have created a Prezi showing how the uses and gratifications theory helped us to target our audience and gratify their needs:

Our Music Video
Through all the stages of creating our music video we got feedback from our target audience in order to keep improving our idea. An important stage to get feedback from our target audience was after we had created our rough cut which was a test of our ideas:



We asked Flo, a 17 year old female memeber of our target audience to watch our rough cut and tell us what she liked and what she would improve:

This feedback was useful for us and informed us that we needed to extend the introductory argument to make it clearer, and also include more camera movement using the dolly and more dancing in the studio shots. Here is our studio shots before and after this audience feedback:





Final Feedback:
After completing our finished video we created a survey using survey money (our survey: https://www.surveymonkey.co.uk/r/NMSM5GT)
The questions in our survey were as follows

• What is your age? (Multiple choice)

• What is your gender? (Multiple choice)

• What music genre(s) do you listen to? (Multiple choice)

• Having watched the music video, which genre do you think this song falls under?

• Having watched the music video, would you like to know more about MiraJax?

• Having watched the music video, is there anything you would change?

• What message do you think the music video is trying to portray?

• What would you rate the music video out of 10? (Multiple choice)

• How well do you think the music video works with the song track? (Multiple choice)

• Did the music video make you want to buy the album? (Multiple choice)

I posted a link to our survey and our music video on my Facebook page to encourage a range of responses from as many people as possible:

We had a mixture of both boys and girls answer our
survey which was fitting with our primary
 target audience.

Everyone who filled out our survey was aged 16-24
which is our primary target audience age

We had a range of responses to this question, with the lowest response being Electropop which is the genre of our song. However a lot of people listen to R&B and pop which are genres close to Electropop. 

12/18 people successfully identified our video as Electropop, I am pleased with this result as it shows that our video conveyed the genre well and stuck to genre conventions. People who didn't chose Electropop chose related genres such as pop and R&B. 

14/18 people said they would like to know more about MiraJax  which shows they were successfully promoted through our products, especially as the majority of people questioned were not fans of the Electropop genre.

The majority of people (9/16) people said they would not change anything, however here was what some people said they would change:

• The scene at the start was 'cringy'
• A more dramatic/exciting storyline
• Better quality for the narrative shots (x3)

The response about the quality of our narrative footage was interesting to us, as we had planned to make our narrative footage more gritty and obviously hand-held to appeal to our target audience of Electropop fans, however they evidently did not pick up on this decision.

The results to these last three questions was extremely encouraging with the majority of people rating our video 10/10, and this tells us that our video successfully appealed to our target audience groups.

Our Album Cover
The first stage we asked for audience feedback was after creating our flat plan for the front and back of our album cover so that we could check if our idea appealed to our audience at an early stage:

Our Flat plan

We asked Josh, a 17 year old male member of our target audience to look at our plan and give us feedback, he said:

"I like the use of the split screen showing a section of their faces"

"I think the front and back covers are a bit repetitive you could use a different idea on the back cover. Also the white background is a bit boring"


As you can see from our final album front and back panels we really took on board Josh's feedback, completely revamping our original idea for the back cover and adding a much more visually interesting background.

Final Feedback:
After we had completed our album cover we spoke to Georgina, an 18 year old female member of our target audience for feedback on our album cover:


From this feedback we can see that our ideas gratified our audience's needs for both entertainment with the visuals and information with the track listing, artist name etc.

Our Website
The website acts as the main hub for the artist and our other products and so we knew when creating our website we had to focus on gratifying the audiences need for information as well as entertainment.
After creating a first draft of our website on Wixs, we created a small focus group from our target audience made up of Emma, a 17 year old Electropop fan, and Myles, an 18 year old fan of UK music, and asked them to navigate through our website so far and give us feedback, this is what they came up with:

EMMA - "OMG it looks so professional! I can see there are buttons everywhere for me to navigate through the website so thats a pro."
MYLES - "It's very colourful, I'm guessing that's a theme you were trying to present?"
EMMA - "You should have more ways for the audience to get involved with the artist cause at the moment it just a one-way thing" 
MYLES - "Yeah, I agree. It's looking really good though, I'd definitely spend time scrolling through because of all the pictures and videos for me to watch"

We learnt from this feedback that our website was not yet gratifying our audience's needs for personal relationships, and we needed to include some content so that our audience can connect more with MiraJax as an artist. We therefore decided to include both a meet and greet and a competition for the audience to engage with:

Final Feedback:
At the end of creating our website we got a member of our target audience, Max aged 17, to navigate through out website and evaluate it:



His feedback was almost entirely positive and he picked up on positive aspects such as synergy between the website and social media pages which was very encouraging for our group. From this feedback we can see that we successfully gratified our audiences needs for diversion with elements such as our behind the scenes video and our competition.

Overall audience feedback was extremely useful for us throughout the whole of our project, and it was good to be able to connect with our target audience and find more about their needs. During construction it was essential to adapt our ideas to suit our audience, and during post-production it was nice to be able to evaluate our finished products and learn what we could've done to improve.